In just six months, London-born, Belgium-based artist BEX has achieved what many spend years striving for. With the release of his latest single “Tonight” via 10K Projects, BEX continues to cement his place as one of the most exciting new voices of his generation.
“Tonight,” an emotionally charged track, dives into the self-conflict of holding onto feelings for an ex, despite knowing it’s time to move on. With a genre-defying sound blending indie, R&B, rap, and acoustic elements, BEX has created a narrative that resonates universally. “The song is about being stuck between wanting to help someone you care about and letting go,” he explains.
This release builds on a string of recent successes for the Hackney-born artist. Raised in a musically rich household—with a DJ father and a multi-instrumentalist mother—BEX’s early years were steeped in creativity. His journey spans continents, from immersing himself in Murumba bands in Botswana to mastering classical guitar in Brunei. Now based in Belgium, BEX draws from his multicultural upbringing to craft globally relatable music.
His rise has been marked by significant milestones, including Spotify editorial placements on playlists like New Pop Picks, New in R&B, and Young X Dazed. Singles like “Forgiato” and “Seventeen” collectively garnered over 600,000 streams in 2023, while “Grow Ill,” released in late 2024, reached 400,000 streams within a month. BEX’s social media presence is equally impressive, boasting over 160,000 Instagram followers, 158,000 TikTok fans, and an average of 100,000 views per reel.
The buzz surrounding BEX’s upcoming EP is palpable. Described as a deeply personal project, the five-track collection will showcase an acoustically driven sound, offering fans an intimate glimpse into his artistry. “I’m leaning into this new version of me,” he shares, hinting at a stripped-back, raw approach to his music.
The artist’s breakthrough hit, “Miss Me (Bad Vibes),” served as a creative turning point, marking the start of this evolution. Teased on social media, the track amassed 10 million views on Instagram reels before its release, solidifying BEX’s ability to connect authentically with his audience. October’s “Uptown,” another standout track, further demonstrated his growth as a songwriter, blending tender lyrics with acoustic production to explore themes of love and vulnerability.
As BEX prepares for the release of his debut EP, he remains focused on carving out a legacy. Influenced by legends like Michael Jackson, Post Malone, and The Weeknd, he’s determined to create music that transcends boundaries, just as his multicultural upbringing shaped his perspective.
With “Tonight” setting the stage, BEX’s ascent shows no signs of slowing. Fans eagerly await his forthcoming project, ready to witness the next chapter in the journey of an artist destined to redefine the boundaries of contemporary music.
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