Eva Longoria has both. “Necaxa,” which debuts Thursday on FX, follows the namesake Mexican club, in which Longoria has a stake, as it strives to inch up Mexico’s top league and make the coveted playoffs.
It charts Longoria’s post-investment role as she becomes “La Patrona” (The Boss), as the players on the team call her. Yet soccer is a notoriously hard business, and one now saturated with celebrities who are using their investment to spawn accompanying entertainment. But Longoria said “Necaxa” (pronounced “Necaha”) has a standout story, and a potentially large audience in the U.S. Latino market.
Thanks to the success of “Welcome to Wrexham,” the TV series as an ancillary product…
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