Rauw Alejandro has been named the 2025 Hispanic Heritage Award honoree for Vision — a recognition that celebrates his “groundbreaking contributions to Latin music and his role in shaping its global future,” according the press release. The ceremony — which takes place on Sept. 4 at the Warner Theater in Washington, D.C — will air on PBS.
“As an artist in constant motion, Rauw Alejandro embodies the very essence of the Vision Award, bold in creativity, future-focused in his global impact and unapologetically original in everything he does,” said Hispanic Heritage Foundation president/CEO Antonio Tijerino in a statement. “His work is not just music, it’s a movement that confirms what Latin artists mean to the world.”
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Rauw Alejandro added, “During this month of celebration, I’m filled with pride to keep elevating our story and our vibe from a special place. Thank you for this Vision Award at the Hispanic Heritage Awards. It’s an honor to join the list of incredible creatives who have received this recognition.”
In his statement, the hitmaker also revealed the title of his next album — Cosa Nuestra: Capítulo 0. Discussing the project, the superstar expressed his pride in representing Puerto Rico and the Caribbean through his work. “‘Cosa Nuestra’ has always been my way of representing my island, my culture and my people — wherever they may be,” he said. “Every detail — the beats, the visuals, the dancing — reflects part of our Puerto Rican roots and our connection with other sister cultures, because we’ve been shaping the history of music for a long time.”
“With my next project ‘Capítulo 0.’ I want to keep showcasing not only Puerto Rico, but the full essence of the Caribbean,” Rauw Alejandro continued.
The Vision Award follows the success of his critically acclaimed fifth studio album, Cosa Nuestra, released in November 2024. It earned the No. 1 spot on Billboard‘s Best Latin Albums of 2024, Ranked, and also reached the summit of the Top Latin Albums chart while entering the all-genre Billboard 200 at No. 6.
This year, the artist has stayed busy, releasing a series of hit singles, including “Buenos Términos” and “Carita Linda.” The latter soared to No. 1 on Billboard‘s Latin Airplay Chart, marking Rauw Alejandro’s third solo chart-topper and his 12th career No. 1.
HHA’s past honorees have included Celia Cruz, Bad Bunny, Tito Puente, Gloria Estefan, Ricky Martin, Fania All-Stars, José Feliciano, Carlos Vives, Alejandro Sanz, Juanes, Juan Luis Guerra, J Balvin and Los Tigres Del Norte.
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