Alt gay X (formerly known as Twitter) is a thriving space for queer people to share their X-rated material. There’s a video or a content creator for every niche interest. But after awhile, just posting nude selfies gets repetitive, so the gays spice things up with creative ways to share content.
One key tactic is to jump on a trend — and the current one is teasing X followers with a preview of a blurred-out private Grindr album. (When you chat with another user on Grindr, you can choose to share your album with them, and before you click on it, the app shows a preview of the first photo blurred out.)
The trend found its way outside of alt gay X, and it started to become a meme, with users swapping blurred private parts for various humorous cultural references.
Grindr seized on the trend. Shortly after Taylor Swift announced her new album, The Life of a Showgirl, this week, the social team shared a post on X depicting the blurred cover art. “Everybody masc until the life of a showgirl pre pre order drops,” the app quipped.
(For many of the users engaging the trend, their actual NSFW photos are not hard to find, which adds to the humor of their involvement.)
This is not the only time Grindr has trended for uncensored content this month. Recently, Grindr launched a hub called “Grindr Presents,” which has original videos, music releases, and editorial pieces. In a statement shared with Out, a spokesperson for Grindr wrote, “In a world where queer voices are increasingly censored and marginalized across platforms, Grindr has created an unapologetically safe space where the community can be themselves, be heard, and be fabulous without fear of suppression.”
Adding, “With ‘Grindr Presents,’ the platform is deepening that connection and making Grindr the go-to destination for even more uncensored queer culture, a place where authenticity isn’t just welcomed, it’s celebrated.”
This article originally appeared on Out: How blurred Grindr albums and Taylor Swift created a viral trend
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