JP Saxe gets brutally honest with fans after cancelling tour

JP Saxe, a Grammy-nominated singer and songwriter was hit with a sobering reality recently as he was forced to cancel his upcoming tour due to low-ticket sales.

The singer took to social media back on July 28 to tell fans that he needed to sell “thousands more tickets to his tour in the next 48 hours,” or he would have to call the whole thing off.

“I’m extremely embarrassed to tell you this, but I’m going to tell you anyway,” he said in a video he shared to Instagram. “If I don’t see 20-or-so thousand tickets to my tour in the next 48 hours, it’s going to be cancelled.”

Saxe returned with an update to tell fans that after his announcement he sold “a few thousand more tickets.”

“And I am beyond grateful to those of you who bought one,” he said. “Those few thousand tickets are a reminder that being transparent in failure sometimes can be more powerful than the façade of success. They’re a reminder of how wonderful it can be to ask for help and watch a community come together.

“This really was the nicest the internet has ever been to me,” he added. “But what those few thousand tickets are not is enough to save this tour.”

He then apologized to his fans for having to call it off.

“Every ticket purchased will be fully refunded with a small side of immense gratitude from a dorky ginger Canadian,” he added. “I’m still a little embarrassed. I’m also feeling a lot of ambition to make sure this never happens again, and just to make the most honest music I possibly can. And the squad can grow and we can just have these full rooms, but until then, I love you and I’m grateful to each one of you that bought a ticket, and I’m really sorry.”