IGN Entertainment returns as official partner of Gamescom Studio

IGN is the official partner for Gamescom Studio for the seventh consecutive year, and this year’s show promises to be even bigger and better.

In addition to Gamescom Studio delivering live programming in English and German from IGN’s production booth in Hall 7, IGN is expanding its local-language offerings for audiences in Japan and China via IGN Japan and IGN China.

English-language programming will stream globally across IGN Entertainment’s portfolio, including IGN, Eurogamer, and Rock Paper Shotgun. GamesIndustry.biz will also be covering the event.

German-language programming will be available via IGN Germany and Eurogamer Germany, while Japanese and Chinese programming will premiere across IGN Japan and IGN China.

This year’s event will include premieres of major titles including Borderlands 4, Infinity Nikki, Stalker, High on Life 2, Marvel’s Deadpool VR, Anno 117: Pax Romana, and Invisible Vs.

The Gamescom Award show will also take place on the Gamescom Studio stage on Friday, August 22, with streaming beginning from 3pm CEST/9am EDT/6am PDT.

“Our collaboration with Gamescom has grown into one of IGN Entertainment’s most cherished annual traditions,” said IGN Entertainment president Yael Prough.

“This year, we’re taking it even further with localised programming in Japan and China, ensuring more gamers than ever can experience the magic of the show in their own language.”

Gamescom director Tim Endres added: “The partnership with IGN now builds on many years and we are once again happy to have the team back in Cologne. The extension by the IGN Japan and IGN China team only underlines the importance of these markets for the event as we see growing interest by Asia companies and audiences.

“As part of Gamescom’s hybrid approach to the event, IGN trustfully helps us to bring the Gamescom Studio and therefore the Gamescom experience to gaming communities around the world.”

The Gamescom Studio livestream begins at 12pm CEST/6am EDT/3am PDT on Wednesday, August 20, and throughout the week until 5pm CEST/11am EDT/8am PDT on Sunday, August 24.

IGN Entertainment is the parent company of GamesIndustry.biz.