Halsey Promotes Sydney Sweeney’s Americana After Middling Box Office Performance

Halsey has defended her new movie Americana, which stars Sydney Sweeney, after its disappointing box office debut. The film has been overshadowed by the recent controversy tied to Sweeney’s American Eagle ad. Halsey, however, is encouraging her fans to watch the movie.

Halsey encourages fans to see Sydney Sweeney’s Americana after it struggles at the box office

On Thursday, August 21, Halsey posted an Instagram story to defend her new movie, Americana, which also features Sydney Sweeney.

The crime thriller directed by Tony Tost failed to make a splash at the box office, earning merely $500,000 in its opening weekend. Many believe that the underwhelming numbers are due to the controversy surrounding Sweeney and her American Eagle campaign.

The “Without Me” singer encouraged her fans to give the film a chance. She urged everyone to look past the controversy and respect the hard work and artistry that went into its making.

“You should go see this movie because @tonytost made an exceptional film, in honor of a genre he knows intimately. Because his work and his vision are greater than the 24 hr gossip tabloid denim bullsh**t,” Halsey asserted (via E! News). “He’s an incredible artist who made a great film with a group of hardworking, talented people. If you love cinema, then you should know that cinema comes first. This is cinema.”

The pop star went on to address her co-star Sweeney’s involvement in the controversial jeans campaign by American Eagle. The ad recently went viral for its controversial wordplay “jeans/genes.”

Halsey wrote, “I do agree that our words are important in this climate. I don’t, however, think that it’s fair for the news cycle to predatorily rip a hardworking director and his hardworking crew for this film that is completely separate-from and unrelated-to a (pretty dumb) advertising take.”

Americana premiered on August 15, 2025, in the United States, marking Tony Tost’s feature directorial debut. The movie centers on two misfits who get involved with a criminal enterprise to retrieve a rare Lakota Ghost Shirt. It stars Sydney Sweeney, Halsey, Paul Walter Hauser, Simon Rex, and more.

Originally reported by Namrata Ghosh on ComingSoon.

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