Spotify is turning up the volume on social sharing with its newly launched in-app messaging feature, Messages, designed to let users connect and recommend content directly within the streaming service. Rolling out this week for users aged 16 and older in select markets, the feature allows music and podcast lovers to slide into friends’ DMs without leaving the app.
The company revealed the feature in an official announcement on its newsroom on August 26, 2025, noting that it was developed in response to user demand for “a dedicated space within the app to share their next favorite song, podcast or audiobook with friends and family, and an easy way to keep track of recommendations.” Spotify emphasised that the feature aims “to give users what they want and make those moments of connection more seamless and streamlined in the Spotify app.”
Messages allows users to share Spotify content with people they have interacted with before through features such as Jams, Blends, Collaborative Playlists, or members of their Family and Duo plans. Recipients can choose to accept or reject message requests, react with emoji or text, and block accounts if necessary. Spotify has also assured users that all messages are encrypted and that its moderation systems will monitor unlawful or harmful content.
While users have long been able to share songs and podcasts via external platforms like Instagram, Facebook, WhatsApp, Snapchat, and TikTok, Spotify hopes that introducing a native DM feature will increase engagement on its own platform. “We’re excited to continue offering more ways to drive hype for the Spotify content you love,” the company said.
Using Messages is straightforward. When listening to a song, podcast, or audiobook in the “Now Playing” view, users tap the share icon, select a friend, and hit “send.” Once the recipient accepts, conversation and reactions can begin. Access to Messages is also available by tapping the profile photo in the top-left corner of the Spotify app.
With the move, Spotify seeks to make music discovery not just a personal experience but a more social, interactive journey—keeping listeners engaged while making it easier than ever to share that next favourite track or podcast.
Faridah Abdulkadiri
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