Greg Louganis has signed with Innovative Artists Entertainment (IAE) for representation, Variety has learned exclusively.
IAE will rep Louganis in television hosting, commentary, brand endorsements, speaking engagements, and podcast development. The world-renowned diver continues to be represented by Ameri Law.
Louganis is a highly-decorated Olympic diver. He won four Olympic gold medals in his career and is the only man to ever sweep both springboard and platform diving events in consecutive Olympic games. He has won 5 Olympic medals in total in addition to 6 World Championship titles, and 47 national titles — more than any person in United States history and his records remain unbroken to this day. The 2028 Summer Olympics marks the 40th anniversary of his last Olympic Games.
Louganis publicly came out as gay in 1994 while also publicly disclosing his HIV diagnosis. He remains an advocate for LBGQT+ rights and ending the stigma around HIV.
He published his autobiography, “Breaking the Surface,” in 1995. The book spent over a month on the New York Times bestsellers list. In 2014, HBO released the documentary “Back on Board” about Louganis’ life. It received a Sports Emmy nomination for best long sports documentary.
Louganis is the latest in a string of signings for IAE over the past few months. Variety previously reported that the agency had recently signed on to rep people like Comedian CP and Benji Brown as well as “Yellowstone” alum Denim Richards. Earlier this year, IAE formed a strategic partnership with Coral Tree Partners, which assumed a minority stake in the agency in late march.
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