Sydney Sweeney is not harping on her now-controversial American Eagle ad campaign.
“I am there to support my movie and the people involved in making it, and I’m not there to talk about jeans,” Sweeney, 27, told Vanity Fair in a Thursday, September 4, profile, ahead of the Toronto International Film Festival premiere of Christy. “The movie’s about Christy, and that’s what I’ll be there to talk about.”
Sweeney stars as the titular Christy Martin in the forthcoming biopic about the ’90s-era boxer.
Ahead of the movie’s release, Sweeney was named the face of American Eagle’s denim collection. An August campaign featured the double entendre tagline, “Sydney Sweeney Has Great Genes,” that many fans believed promoted eugenics. (Eugenics is a widely discredited theory about the improvement of human genetics.)
“Sydney thinks this whole thing has been blown out of proportion,” a source exclusively told Us Weekly at the time. “She’s focusing her energy on work.”
The brand has also defended the campaign.
“‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story,” a statement from the retailer read. “We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Weeks later, Sweeney told WSJ. Magazine that she thinks “very” strategically about her endorsements.
“I think it’s important to have a finger on the pulse of what people are saying,” Sweeney explained in the interview published last month. “Everything is a conversation with the audience.”
To quote Sydney Sweeney’s Euphoria character, she’s “never, ever been happier” — and that means body-shaming comments won’t faze her. “I see it, and I just can’t allow myself to have a reaction,” Sweeney told Variety in March 2024. “I don’t know how to explain it; I’m still trying to figure it out myself. People […]
Without discussing the AE backlash further, Sweeney remains focused on sharing Martin’s story.
“I was blown away that her story wasn’t more known on a universal, global level because it’s just one of the most harrowing and inspiring women that I’ve ever met in my entire life,” she told Vanity Fair, revealing she gained 30 pounds for the role. “I felt very strong and powerful. I loved it. Being able to lose myself to become a vessel for somebody else is my dream.”
In addition to bulking up, Sweeney learned how to box.
“My stances and a lot of my technique is different than boxing,” she told the outlet. “You square up differently, and, of course, you don’t get brought to the ground — everything’s on your feet. … Every single fight you see [in the movie], we are actually punching each other. We are going full force.”
She continued, “I always believed that you would not be able to make it feel real if it’s a stunt double or if it’s faking the hits.”
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.usmagazine.com ’
