The NFL’s latest experiment with a new platform has paid off, with YouTube’s São Paulo-based Kansas City Chiefs vs. the Los Angeles Chargers game bringing in a global average minute audience (Ama) of 17.3 million viewers, which it said was the most concurrent viewers for a live stream in the service’s history.
But the game in Brazil was more than just another bet on a different platform. The NFL’s experiment was a way for the league to expand to a younger and more globalized audience while testing out free-to-watch games on a larger scale. YouTube is by far the biggest platform that the NFL has used to stream a free game,…
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’
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