Claire Haffenden, former Universal Music UK director of artist relations & events, has confirmed the launch of new venture Haffenden & Co.
Haffenden spent three decades at the major working on special events for global artists, as well as overseeing more than 20 Universal Music BRITs after parties.
“Her new venture reflects a belief in discretion, quiet excellence, and the power of seamless delivery – offering a more understated, refined approach in an industry that often prizes visibility and volume,” said a statement.
Haffenden & Co aims to move beyond traditional event planning and artist support, offering a comprehensive, bespoke, 360-degree end-to-end service including:
• A bespoke strategy with highly curated event and experience planning
• Full-service execution
• Elite network access – connecting clients with best-in-class suppliers and venues
• Artist and executive support – enhancing experiences with travel, hotel and hospitality partners
• Personal service – a boutique approach for clients
It’s about creating meaningful, memorable moments that genuinely reflect the client’s vision
Claire Haffenden
Claire Haffenden, founder of Haffenden & Co, said: “While my work spans high-profile productions and global talent, it’s the behind-the-scenes precision and thoughtful execution that define my style. The creative landscape is shifting, and there’s a growing need for a more flexible, personal service that’s deeply in tune with individual needs.
“It’s not just about curating experiences; it’s about creating meaningful, memorable moments that genuinely reflect the client’s vision. Whether it’s a major brand activation, artist launch, executive gathering, or a private celebration, we deliver every detail to the highest standard, with discretion, care, clarity and purpose.”
As well as leading all of Universal Music UK’s BRIT Awards parties, her portfolio includes producing live performances at major London venues and curating private celebrations for some of the world’s biggest artists and VIPs.
Haffenden has also developed artist counselling initiatives and mentored emerging talent.
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‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.musicweek.com ’
