IFE content and services company West Entertainment announced this morning at West Entertainment’s APEX Booth in Long Beach, California, that it has formalised the company’s multi-year partnership agreement with All Nippon Airways (ANA).
Toshiya Shimada, VP of Products & Services Planning Department at ANA said at the signing ceremony: “ANA’s content strategy is to carefully curate on-board content by leveraging customer preferences and viewing data with a new analysis tool developed with West. Our goal is to provide an even better customer experience by enriching our offerings with leading global streaming platforms in the near future. We are confident that West’s future developments will enable ANA to reach even greater heights.”
West Entertainment will now continue to provide ANA with a diverse and meticulously curated selection of IFE content, leveraging advanced digital workflows and creative solutions and exploring new avenues for passenger engagement by a highly curated selection that meets the diverse needs of the airline’s passengers.
“We are incredibly proud to formalise this multi-year partnership with ANA, an airline renowned for its commitment to passenger comfort and innovation,” said Rick Warren, Managing Partner and CEO at West Entertainment.
“This agreement is a testament to our shared vision for the future of inflight entertainment. We have big plans brewing, and this extended collaboration will enable us to bring even more exciting and engaging content experiences to ANA’s discerning passengers.”
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.inflight-online.com ’
