Have you heard? MrBeast has lobbyists, Joely Live signs with WME, and “the great lock-in” arrives

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

This week, MrBeast is as busy as ever, a top podcaster has new agency representation, and Gen Z is locking in for the fall season.

Creator commotion

MrBeast has more lobbyists in North Carolina than several major corporations. A post on X revealed some of the individuals — including former Republican State Senator Tom Apodaca — who are lobbying on MrBeast’s behalf in his home state. Given the amount of legwork that goes into a typical MrBeast clip, his desire for close relationships with local government officials makes sense.