India’s streaming audience has reached 601.2 million users, representing over 40% of the country’s population, according to new research from Ormax Media.
The fifth edition of The Ormax Ott Audience Report: 2025 reveals a maturing market where growth has moderated to 10% year-over-year, down from the 13-14% expansion rates seen in 2023 and 2024. However, the most notable development is the explosive 87% growth in Connected TV viewership, with 129.2 million active users now watching streaming content on television screens.
“The sharp rise in the Connected TV audience base is particularly striking for a market long regarded as mobile-first,” said Shailesh Kapoor, founder and CEO of Ormax Media,…
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‘ Some details of this article were extracted from the following source www.imdb.com ’
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