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As we’ve gotten deeper into the streaming era, it’s become ever clearer that the controversy over Nielsen ratings is not going away. Just this month, as the new football season got underway, the NFL became the latest party to throw down the gauntlet, accusing the TV ratings giant of “systematically undercounting” the league’s viewership.

Enter VideoAmp, one of the leading “alternative” currencies looking to challenge Nielsen’s dominance over TV audience measurement in the U.S. The company leverages first-party data to measure audiences across platforms, and has partnered with multiple media giants — including the NFL — to…

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