Kylie Jenner is looking to the future when it comes to expanding the Kylie Cosmetics empire.
In an interview with Beauty Inc., The Kardashians star, 28, reflected on the success of her beauty brand since its launch in 2015 and shared what her vision looks like beyond.
“After 10 years, I’m just still so excited to create,” Jenner said in the interview. She also revealed that one of her big “dreams” for the brand is for her daughter Stormi Webster, who Jenner shares with ex Travis Scott, to “take over” the brand’s operations one day.
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“I would love for this to be a legacy brand,” she continued and noted in her interview that Stormi, 7, already “loves to play with makeup” and even “shops” in her glam room.
“I’m working hard every day to set up that future,” Jenner said.
Stormi’s Love of Makeup
Stormi’s love of makeup is definitely no secret. Jenner’s eldest daughter was even featured in a makeup tutorial with her mom and younger brother Aire, 3, which was posted to TikTok on Sept. 14 while they vacationed in Greece.
In the video, Jenner and Stormi showed off their fresh makeup look while they used Kylie Cosmetic products, including the Stormi eye shadow palette. Jenner confirmed that Stormi “picked out all these [colors] and the butterflies” on the palette before they applied the eyeshadow.
Fans also flooded the comments of the TikTok, praising Jenner for her parenting ability and that she raised a “sweet and respectful girl.”
One fan even declared that “Stormi is [definitely] going to be the future CEO of Kylie Cosmetics!”
Kylie even opened up about Stormi’s experimenting with makeup at an early age in a 2024 interview with actress Jennifer Lawrence for Interview Magazineand said “she loves putting on a red lip every once in a while… around the house.”
“I like to show her my name’s on the lipstick,” Jenner continued. I’m like, ‘This is mommy’s lipstick. Your mom’s really cool,'”
Stormi and Kylie Jenner Also Bond Over Their Love of Fashion
Stormi even joined her mom at Paris Fashion Week back in January 2024, when they attended the Valentino Haute Couture Spring/Summer 2024 show together.
Per PEOPLE Magazine, the pair arrived on the red carpet with matching black outfits, which included feathers and matching sunglasses to complete their looks.
Related: Kris Jenner Reacts to Kylie Jenner’s Cute Ulta Announcement With Daughter Stormi
This story was originally reported by Parade on Sep 20, 2025, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.
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