FINANCIAL DISTRICT, Manhattan (PIX11) — Embrace the feeling of being your own rich man at a new immersive pop-up experience coming to New York City.
The “Rich Man” pop-up coming to 30 Wall St. in Manhattan, celebrates the newest song by the four-member Korean girl group aespa and brings to life some of the unique visuals the team has become known for.
The limited-time pop-up, running from Sep. 25 to Sep. 28, will bring recreations of scenes from aespa’s “Rich Man” music video, offering photo opportunities alongside exclusive merchandise shopping.
After splurging like a rich man, visitors can play the song on the rhythm game Superstar SMTOWN at the event. Think Dance Dance Revolution but for your fingers.
Fans can then vibe with their favorite members in a dedicated listening zones and take in exclusive photos of the group, being unveiled for the first time in New York.
After taking in the experience, visitors can enter for a chance to win signed gifts and photocards.
A representative from SM Entertainment, aespa’s record label, said they were thrilled to bring their pop-up experience to New York. “This event is not just about music—it’s about creating memories, connecting with fans, and sharing the aespa experience with the world.”
Dominique Jack is a digital content producer from Brooklyn with more than five years of experience covering news. She joined PIX11 in 2024. More of her work can be found here.
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