Bridging Cultural Authority with Data Precision to Redefine How Brands Understand and Engage Entertainment Audiences
LOS ANGELES, Sept. 24, 2025 /PRNewswire/ — IGN Entertainment today announced the upcoming launch of IMAGINE, a first-of-its-kind platform that combines cultural intelligence with Cognitive AI to help brands understand, predict, and reach modern entertainment audiences. The beta program begins in Q4 2025 for select partners, with full rollout planned for early 2026.
Image courtesy of iStock, used under license.
As IGN Entertainment approaches its 30th anniversary in 2026, the company brings three decades of cultural authority and fan trust to this new platform. With a portfolio spanning 16 global brands, including IGN, Eurogamer, Rock Paper Shotgun, commerce through Humble Bundle and the IGN Store, and the world’s largest Game Help ecosystem, IGN Entertainment provides unmatched insight into how fans discover, consume, and engage with entertainment. IMAGINE turns that foundation into real-time audience intelligence and activation. Unlike tools that look backward at static reference pages, IMAGINE is rooted in audience behavior at the peak of intent, emotion, and cultural momentum, where decisions are actually made.
What Makes IMAGINE Different
IMAGINE is powered by IGN Entertainment’s cultural pulse and the wider Ziff Davis network, turning cross-portfolio first-party signals into Audience Intelligence and action.
- Cross-portfolio signals: Behavioral data across Ziff Davis properties (entertainment, tech, commerce, health, connectivity, and more) provides a fuller view of fans’ adjacent interests and purchase intent.
- On-network + open-web reach: Build once and activate across IGN Entertainment, the broader Ziff Davis portfolio, and the wider internet.
- 500M+ global monthly audience across web, video, podcasts, and social
- A trusted editorial voice that delivers interviews with game developers, directors, and actors, reviews and previews, and the cultural stories that shape fan behavior
Why IMAGINE, Why Now
- Scale + relevance: Access to a 470M+ monthly global audience across web, video, podcasts, and social, alongside the world’s largest Game Help ecosystem, including MapGenie, Maxroll, Playlists, and deep metadata.
- Signals of momentum: Built from what fans are doing now, not just taxonomies or lookups.
- Privacy-first: Designed to be GDPR & COPPA aligned; aggregate and clean-room ready.
- Depth of data: Billions of signals monthly across 100 countries, power stronger modeling and validation.
Cultural Intelligence That Moves With the Moment
At the heart of IMAGINE is the understanding that fans’ passion isn’t static; it’s emotional, cultural, and in constant motion. IMAGINE doesn’t just identify what people care about; it uncovers why and when to act.
Where other platforms track what has already happened, IMAGINE is tuned to what’s happening next, delivering trend-aware insights, persona development, and campaign tools that are built for today’s most agile brands.
“Cultural intelligence without action is just noise. Artificial intelligence without culture is just automation. IMAGINE brings them together, uniting cultural intelligence with cognitive AI that understands, reasons, and learns, to power smarter campaigns,” said Karl Stewart, SVP, Marketing at IGN Entertainment. “This platform is built for marketers who want to move with fans, not behind them.”
A Full Suite of Insight + Activation Tools for Brands and Agencies
- IMAGINE+: (CultureMap, Atlas, Echoes, Signals, Insights, VIP, Measure) — the cultural intelligence stack that turns briefs into actionable prompts and proof.
- IMAGINE Audience: Cognitive-AI activation that builds, validates, and sizes precise segments; exports keys for the right platforms.
- IMAGINE Publish & Creative: activate and optimize with the right formats and creative cues across the ecosystem.
Why IMAGINE Matters
- Editorial credibility combined with AI-powered precision
- Built from the signals of cultural momentum, not just taxonomy
- Developed by a media brand with real influence, not just infrastructure
Sign up for More Information
To learn more about IMAGINE and for your chance to be included in the beta program, visit: IMAGINE.IGN.com.
Press Inquiries
IGN Entertainment Communications Team
Email: [email protected]
About IGN Entertainment:
IGN Entertainment, a subsidiary of Ziff Davis, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 15 digital properties, IGN Entertainment reaches more than 470 million monthly users across over 100 countries and engages with 85 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Outside Xbox, Rock Paper Shotgun, and MapGenie, delivering daily content across over 42 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $270 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment’s content is localized in 20 languages. Learn more at corp.ign.com.
SOURCE IGN ENTERTAINMENT, INC.
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