The airline, which is celebrating its centenary, has inked a wide-ranging, multi-year partnership with the video platform, a deal that will bring YouTube content to the airline’s seat-back inflight video displays, free trials of YouTube Premium for Delta Skymiles members and a custom YouTube Music playlist (curated by flight attendants!) when passengers are boarding.
“Think about what Delta is all about, which is providing an amazing experience as they take travelers around the world. And from a YouTube perspective, we’re really focused on bringing the best of the world to our users, through quality content,” says Miguel Quiroga, YouTube’s vp of product partnerships, in an interview with The Hollywood Reporter. “So at the end of the day, like that intersection felt really compelling.”
“This was a no brainer, really. What we knew was that when we looked at what…
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