Puerto Rican superstar Bad Bunny is taking the biggest stage in football.
The musician, who recently wrapped a residency in Puerto Rico, was announced as the Super Bowl LX halftime show performer on Sunday.
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history,” Bad Bunny said in an NFL statement announcing the halftime show.
The Super Bowl is scheduled to take place at Levi’s Stadium in Santa Clara, California, on Sunday, February 8, 2026.
The choice is significant. The three-time Grammy winner is having arguably the biggest moment of his career, recently wrapping a two-month residency at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan – a series that wrapped with a concert streamed on Amazon.
His concerts in Puerto Rico that began in July are estimated to have generated hundreds of millions of dollars in tourist revenue for the island.
Bad Bunny is expected to kick off a world tour in November with stops in Latin America, Europe, Asia and Oceania.
The singer has been vocal about foregoing tour stops in the US, citing fears that US Immigration and Customs Enforcement (ICE) would raid the concert venues.
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