Frankenstein’s monster had a wickedly fun weekend after discovering the internet.
Comcast’s Xfinity brand put a fresh spin on the Gothic tale through a partnership with Universal Pictures and the Universal Parks team. The new “Imagine That” platform recreates the medieval lab of Dr. Frankenstein, as seen in the “Monsters Unchained: The Frankenstein Experiment” ride at Epic Universe’s Dark Universe.
A 2-minute ad, created by Goodby Silverstein & Partners and directed by Lance Acord through Park Pictures, brings Dr. Frankenstein’s monster to life through the power of Xfinity’s WiFi connectivity.
The parks’ makeup and prosthetic artists helped recreate the creature’s signature look, including his green complexion, square head, neck bolts, and boots.
When “Frank” the monster has the place to himself, he gets sucked into an episode of Love Island USA on TV and morphs into a channel-hopping, gaming, shopping, and social media-addicted creature. Fresh from an invigorating GPS-aided cycling session and inspired by various online lifestyle gurus, he cooks up a feast for the doctor’s return.
Dr. Frankenstein is initially stunned by the new monster, but the two share a meal and a bottle of wine.
The playful campaign highlights how Xfinity makes users’ lives “simpler, safer, and a lot more fun” through its entertainment offering, said Jon Gieselman, chief growth officer, connectivity and platforms, at Comcast.
“We believe our products should be intuitive, invisible, and inspiring, unlocking possibilities you didn’t even know you needed,” Gieselman said in a statement.
During spooky season, Xfinity customers will be able to access behind-the-scenes and other exclusive content by saying “Halloween” into their voice remote. Other stories will continue to appear under the “Imagine That” banner through next year.
“This campaign perfectly reflects a brand that opens the door to extraordinary stories and gives people unmatched access to the world’s best entertainment and connectivity,” added Jeff Goodby, co-founder and co-chairman of GS&P.
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