KANSAS CITY, Mo. – Underdog Fantasy Sports and the Kansas City Royals announced a multi-year partnership on Monday.
The partnership includes a market access partnership for licensed sports betting in Missouri, along with marketing campaigns and philanthropic efforts.
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“The Royals have forged a deep and authentic connection with baseball fans throughout the Kansas City region, in Missouri and beyond,” said Stacie Stern, Senior Vice President of Government Affairs and Partnerships at Underdog. “We are going to work with the Royals to bring the best sports betting experience possible to fans in Missouri, while we continue to drive innovation in sports gaming and expand our product offerings in new states.”
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Missouri voters approved Amendment 2 in November 2024, legalizing sports betting in the state for people 21 and older. Sports betting is set to go live in Missouri on Dec. 1.
Underdog has a pending sports betting license application under review by the Missouri Gaming Commission.
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“The Royals look forward to continuing and enhancing our partnership with Underdog, which is our longest-standing relationship in sports gaming,” said Brooks Sherman, Royals President of Business Operations. “We’ve partnered with them on some of our most engaging fan programs, like Bark at the Park and the Underdog Hot Dog Derby, and we look forward to working with Underdog to provide Royals fans throughout Missouri the opportunity to have even more fun while watching sports.”
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