The musical project of songwriter, producer, and artist Sir Bob Cornelius Rifo deliver brand new single I’m Not Hola, ahead of album FOPREVER PART ONE.
Alongside the album, The Bloody Beetroots unveils a new single and video, “I’m Not Holy,” featuring Grabbitz, a genre-defying vocalist and producer known for his collaborations with Deadmau5 and Zedd.
The track fuses drum & bass and alt-rock into something introspective and melodic. “‘I’m Not Holy’ is my softer side before the morning coffee,” says Rifo. “Grabbitz nailed the harmonies and gave it real lyrical depth.” Grabbitz adds, “It’s an honor to work with an artist who helped lay the foundation for blending bass music and rock.”
Since forming The Bloody Beetroots in 2005, Rifo has become a pioneering figure in electronic music — bridging electro, punk, and rock with unrelenting creative force. From the breakout hit “Warp 1.9” with Steve Aoki to acclaimed albums like Romborama and The Great Electronic Swindle, he has built a reputation for boundary-pushing production and electrifying live performances.
His collaborations span an eclectic roster, including Paul McCartney, Tom Morello, Imagine Dragons’ Dan Reynolds, Tommy Lee, and Jet, while his signature mask remains a global symbol of his fearless artistic identity.
Now in 2025, Rifo continues to evolve The Bloody Beetroots into a multi-sensory experience, fusing electronic chaos with live instrumentation, visual art, and activism.
Still restless and relentlessly creative, he stands as a rare artist who refuses to be defined by genre, driven by the same hunger that sparked the project 20 years ago.
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