Fairbourn will be based in Los Angeles and report to UTA’s entertainment marketing co-heads David Anderson and Julian Jacobs. She joins from Hello Sunshine, where she had been head of strategic partnerships and branded entertainment.
“I’m really just looking to expand on Ecm’s existing capabilities in the space, and doing that by aligning producers, brands and media platforms to co-create culturally relevant but also commercially strong entertainment,” Fairbourn tells The Hollywood reporter in an interview. “We’re seeing a lot of brands interested in investing in longer format storytelling, and especially in this fragmented media environment, I think it’s how a lot of brands are looking to build that kind of cultural relevance and emotional equity with their audience.
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