Netflix is bringing some of Spotify Studios and The Ringer’s top video podcasts focused on sports, culture, lifestyle and true crime to its platform.
The partnership is designed to complement the streamer’s existing programming and find new audiences and wider distribution for the shows, which include:
The Ringer Fantasy Football Show
The initial curated selection of video podcasts will be available in the U.S. in early 2026, with other markets to follow.
The push to add video podcasts to its platform comes as the streamer has been looking to diversity itself and better compete with YouTube for viewers and creator talent. In addition to podcasts, Netflix has been scaling its mobile gaming offering and is planning to open physical retail locations, dubbed Netflix House, starting next month.
“At Netflix, we’re always looking for new ways to entertain our members, wherever and however they want to watch,” Netflix’s vice president of content licensing and programming strategy Lauren Smith said in a statement. “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences. From pop culture and lifestyle to true crime and sports, this curated selection of video podcasts adds fresh voices and new perspectives to Netflix, making our entertainment lineup more exciting than ever.”
According to a study by Cumulus Media, 72% of podcast listeners said they prefer shows with video. During its second quarter earnings call in July, Spotify executives revealed that over 350 million of its nearly 700 million users have streamed a video podcast on its platform, a 65% increase year-over-year.
“This partnership marks a new chapter for podcasting,” Spotify vice president and head of podcasts Roman Wasenmüller said. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”
The post Netflix Teams With Spotify in Major Video Podcast Push, Will Stream Bill Simmons and Other Ringer Shows appeared first on TheWrap.
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