Addressing an industry crowd from across Europe at the world’s biggest market dedicated to the business of classic film, Ryst described YouTube as an ally in keeping cinema history alive. Though she was speaking from the perspective of the French market, her remarks resonated far beyond France’s borders. “In the U.S.,” she reminded the crowd, “YouTube has become the most-watched video provider on television, outpacing traditional TV and other platforms.”
Ryst described YouTube as a space where contemporary viewing habits and classics meet – a kind of afterlife for cinema and television history, where the films find new audiences online.
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