Antenna on Monday released numbers showing that monthly churn rates for Disney+ and Hulu surged from 4 percent and 5 percent in August to 8 percent and 10 percent in September, respectively. The doubling of cancelation rates stood out in a streaming landscape where churn rates typically remain somewhat consistent.
Disney+ churn rates had been steady at around 3-4 percent per month consistently this year, with churn rates at Hulu hovering at 4-5 percent per month. Peacock saw churn rates stable in the 6-8 percent range, Paramount+ in the 5-7 percent range, and HBO Max in the 6-9 percent range. Netflix is king of the hill, with a consistent churn rate of only 2 percent per month. Disney had been second,…
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