Sonoma fairgrounds could become home to pro soccer stadium, entertainment district

The Sonoma County Fairgrounds in Santa Rosa will be evaluated as a potential site for a professional soccer stadium and entertainment district, supervisors decided Friday.

The Board of Supervisors directed county staff to begin formal discussions with the City of Santa Rosa, the Sonoma County Fair Board and the United Soccer League.

The county is interested in joining Santa Rosa’s existing exclusive negotiation agreement with USL. A possible expansion into Sonoma County could lead to men’s and women’s professional teams in the future.

The Fairgrounds emerged as the preferred location after a preliminary site review conducted by USL and city staff earlier this year, the Board of Supervisors said in a press release.  

“A multi-purpose stadium could bring energy, jobs and investment to the site, and it’s essential that we move forward in a way that reflects community values and keeps the Sonoma County Fair at the heart of it all,” said Supervisor Lynda Hopkins, chair of the Board of Supervisors. 

A feasibility study will assess the financial, environmental and operational viability of a potential stadium and mixed-use entertainment district. The process is expected to take about a year. 

“We see great potential in this proposal and look forward to being part of the discussions,” said Hugo Mata, president of the Sonoma County Fair and Exposition Board of Directors. “Our priority is to ensure that any future development aligns with our mission, supports local agriculture and education, and preserves the Fairgrounds as a space that serves the entire community.”