How Much Product Placement Costs In Movies & Why We’re Going To See More Of It

In 1955, Hollywood starlet Joan Crawford married her fourth husband, Alfred Steele, the chairman of the board of the Pepsi Corporation. As a celebrity, she immediately began advertising for the soda product, traveling extensively and appearing in print ads. Crawford‘s and Steele‘s marriage only lasted a few years, however, as Steele unexpectedly suffered a fatal heart attack in 1959 at the age of 57. Crawford thereafter became both a member of the Pepsi board of directors and the brand’s goodwill ambassador. Noticeably, Pepsi products began appearing on camera in movies starring Crawford. Just watch William Castle‘s 1964 film “Straight-Jacket” and you’ll note that a case of Pepsi is clearly visible on…