The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard Hot 100 dated Nov. 1, we look at some new blood that might freshen up the chart’s top 10 in the coming weeks.
Olivia Dean, “Man I Need” (Capitol/Polydor/Republic): If there’s one rising pop star actually making a noteworthy impact in this period of total Taylor Swift dominance, it’s Olivia Dean. The U.K. throwback singer-songwriter has been gradually entrancing bigger audiences on both sides of the pond for all of 2025, and it’s resulted in her new album The Art of Loving not only debuting atop the U.K. Official Albums Chart and in the top 10 of the Billboard 200 — but climbing one spot on the latter chart in each of the two weeks since its bow, as multiple songs from it continue to grow on streaming.
The biggest of those breakout songs is easily the jubilant advance single “Man I Need,” which first crossed over to the Hot 100 in August. “Man” bounded its way up to No. 12 on the chart earlier this October, before getting buried (like the rest of the chart) under Swift’s The Life of a Showgirl avalanche, falling to No. 20. This week, it begins its rebound, climbing back to No. 17.
It should have even more room to grow soon. Not only will some of the Showgirl songs start to slip out of the top 15, but there are additional openings in the chart’s top tier now thanks to recent Billboard rule changes allowing for songs to go recurrent on the Hot 100 quicker than they used to — with such long-running chart smashes as Teddy Swims’ “Lose Control,” Lady Gaga and Bruno Mars’ “Die With a Smile” and Benson Boone’s “Beautiful Things” falling off the chart this week as a result.
With those hits out of the way, and Swift’s songs losing momentum in their third week of release, it could be a clear path for “Man I Need” to become Dean’s first Hot 100 top 10 hit in the next week or two. Also helping: Radio has begun to embrace the song, as it debuts at No. 40 on Radio Songs this week, and rose 30% in airplay audience over the first four days of the current tracking week (Oct. 17-20), compared to the previous period, according to Luminate.
Leon Thomas, “Mutt” (EZMNY/Motown/Interscope Capitol): “Mutt” has been sniffing around the top 10 of the Hot 100 for months now, peaking as high as No. 11 on the chart before also falling prey to the swarm of Swift debuts. Thomas‘ breakout hit is steady at No. 18 this week, and may be due for a rebound in the weeks to come with space likely opening up above it.
And despite a radio presence that has already been gaining momentum for most of 2025 — the single was technically a summer 2024 release — the song is still growing this late into the year. It reaches a new No. 3 peak on Radio Songs this week, with 59.2 million in all-format radio audience, and climbs 9-7 on Pop Airplay. If it just stays the course for another week or two, “Mutt” may finally have its day inside the top 10.
Kelahni, “Folded” (Atlantic): A long-overdue pop win for acclaimed R&B singer-songwriter Kehlani came this summer with her viral “Folded,” which gradually slithered its way into the Hot 100’s top 20. It’s receded to No. 21 since peaking at No. 18, but radio is really starting to try it on — the song rises to No. 13 on Radio Songs this week, while it holds in the top five on R&B/Hip-Hop Airplay and even bubbles under Pop Airplay — and its streaming remains very strong.
Tame Impala, “Dracula” (Columbia): For the last decade, we’d only be talking about Kevin Parker’s Hot 100 presence in the context of his writing and production work for pop A-listers like Lady Gaga, Travis Scott and Dua Lipa. That changes this month with the breakout of his outfit Tame Impala’s dancefloor-ready single “Dracula,” which debuted at No. 55 on the Hot 100 two weeks ago and sits at No. 59 this week.
The song should make a particular surge on next week’s Hot 100, thanks to the debut of “Dracula” parent album Deadbeat — the added streams and momentum from which have even vaulted the song into the top 10 on Spotify’s still Showgirl-littered Daily Top Songs USA chart. From there, it might just be a question of how much radio joins the party — and early signs are encouraging on that front, as the song is up 28% in all-format reach over the first four days of the current tracking week.
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‘ Some details of this article were extracted from the following source www.billboard.com ’
