EXCLUSIVE: Vikram Malhotra’s Abundantia Entertainment has launched an AI production division.
Abundantia aiOn will create films, series, characters and worlds by “combining world-class creative talent with cutting-edge AI platforms and tools across ideation, world-building, visual development and production.”
In effect, the unit will develop and produce content that’s powered by AI. The first slate of projects from Abundantia’s AI division is set to be announced soon.
The impact AI is an ultra hot-button topic right now, with the Tilly Norwood neatly situation capturing industry fears around losing work to artificially-generated characters. However, Abundantia’s pitch is that its AI unit has “one bold mission: To use technology to unlock human creativity and imagination.”
The move comes close on the heels of Abundantia’s recently announced partnership with Collective Artists Network to produce Chiranjeevi Hanuman – The Eternal, an AI-produced feature film that’s set to release in theatres in 2026.
Abundantia stressed the philosophy of Abundantia aiOn would be ‘Human First, AI Empowered’, with an aim to explore how artificial intelligence can empower creators and act as a creative accelerator. The division will look to hire and upskill writers, artists and filmmakers on next-generation storytelling techniques, “creating new roles instead of displacing them.”
It also set out a series of “strong fundamentals” for Abundantia aiOn is being built on strong fundamentals. These comprise “human authorship first,” partnerships with “top-of-the-line tech companies and platforms,” leveraging Abundantia’s story-telling prowess, and new opportunities for talent.
Malhotra, founder and CEO of Abundantia, said: “At Abundantia, we’ve always believed technology should amplify imagination, not replace it. With Abundantia aiOn, we want storytellers to think beyond the possible and tell stories that are emotionally richer, visually bolder, and globally relevant. AI isn’t here to replace creativity – it’s here to magnify it.
“This is not about machines telling stories. We see AI as the ultimate collaborator and a creative ally that empowers human imagination. We see AI as creative infrastructure — a force multiplier for human imagination.”
Abundantia’s slate currently comprises the likes of Subedaar, an action drama directed by Suresh Triveni and fronted by Anil Kapoor; Daldal, a Prime Video original series starring Bhumi Pednekar; an untitled comedy film featuring the likes of Madhuri Dixit, Triptii Dimri, Dharna Durga and Ravi Kishan; and an untitled business drama series directed by Hansal Mehta.
Former Viacom18 Motion Pictures COO Malhotra launched Abundantia 12 years ago, and has since been behind films such as Baby, Airlift, Toilet – Ek Prem Katha, Shakuntala Devi, Sherni, and Chhorii and Chhorii 2. On the series from, it made Prime Video’s Breathe, which ran to three seasons and developed a cult following.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source deadline.com ’
