The session, which also featured presentations by “Godzilla” studio Toho Global on its international strategy, the “Gundam” franchise, and Annecy-winning feature “ChaO” — which is also screening at the Tokyo festival — underscored how anime continues to drive Japan’s expanding global content economy.
Overseas revenues surged 26% year-on-year to JPY2.17 trillion ($14.27 billion), while local earnings rose 2.8% to JPY1.67 trillion ($10.98 billion). This marks the second-highest annual growth rate on record after 2019’s 15.3% increase.
Aja chair Kazuko Ishikawa, who is also president of Nippon Animation, said anime has become a core pillar of Japan’s cultural and economic exports. She added that the association aims to further improve industry conditions so that creators and…
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