Super Bowl Experience Presented by Jersey Mike’s at Moscone Center North and South Buildings
Tuesday, Feb. 3, 2026 – Saturday, Feb. 7
Super Bowl Experience presented by Jersey Mike’s, the NFL’s immersive football festival, is a family-friendly event held annually during Super Bowl Week. This event at the Moscone Center will offer fans the chance to meet current NFL players and Legends for autographs, shop for exclusive gear at the NFL Shop presented by Visa and enjoy interactive games and NFL FLAG clinics. Throughout the Super Bowl Experience, fans can take memorable photos with the Vince Lombardi Trophy, race in a 40-yard dash against virtual NFL players on LED screens and explore a display featuring all 59 Super Bowl rings.
Tickets will be available on December 10th. Fans can download the NFL OnePass app for the most up-to-date information and register their interest by visiting NFL.com/SuperBowl.
BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens and YBCA Forum
Tuesday, Feb. 3 – Saturday, Feb.7, 2026
BAHC Live! San Francisco Fan Zone will be the premier local fan destination within the NFL Super Bowl Experience, a dynamic, multi-day celebration of sports, culture and innovation, set in the heart of San Francisco. Hosted next door to the Moscone Center at Yerba Buena Gardens and the YBCA Forum, this immersive event will bring thousands of fans together to experience the excitement of Super Bowl Week through a uniquely Bay Area lens, from cutting-edge technology and world-class cuisine to live performances and interactive sponsor activations.
Access to the BAHC Live! Fan Zone is included with a ticket to NFL Super Bowl Experience. Tickets will be available on December 10th. Fans can download the NFL OnePass app for the most up-to-date information and register their interest by visiting NFL.com/SuperBowl.
NFL Culture Club at The Pearl
Wednesday, Feb. 4 – Saturday, Feb. 7, 2026
For the first time, the NFL Culture Club will debut as an exclusive, immersive destination and refined gathering place where the worlds of sport, art, music, fashion, and community converge during Super Bowl week. Inspired by the spirit of a modern members’ club, the Club will offer an intimate, design-forward environment that fosters authentic connection and creative exchange among today’s cultural leaders.
Across four days, guests will experience a curated lineup of thought-provoking conversations, live performances, art installations, and bespoke brand collaborations – all celebrating the diverse voices shaping the future of culture. The NFL Culture Club embodies the intersection of excellence and expression, inviting athletes, creators, and community leaders to engage, reflect, and reimagine what culture means today.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.nfl.com ’
