Dirt Cheap’s old home to be transformed into indoor family entertainment park

Ferry Pass is getting a new indoor entertainment park under the ownership of a local father-and-son duo.

John and Jeremy Reams are opening the indoor park next year under Launch Entertainment, which operates family entertainment centers in over a dozen states, inside Ferry Pass Plaza on the corner of North Davis Highway and East Olive Road.

The 31,000-square-foot venue will feature a variety of attractions including arcade games, bowling, indoor trampolines and obstacle courses. Jeremy Reams also said they plan to offer signature experiences like a stunt jump, dodgeball, a gladiator pit, a soft play area, a “Valo “Arena” and multiple party rooms.

Food and beverages will be available from Krave restaurant and bar, ensuring they can spend all day in the venue without interruption.

The Reams expect the park to open in September 2026, making it the fourth park in Florida under Launch Entertainment. Launch has locations in Clearwater, Doral and Orlando.

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The Reams signed a franchise agreement with Launch Entertainment for the park in early 2023 and immediately began looking for an appropriate location, which included both Escambia and Santa Rosa counties.

“Ferry Pass Plaza offered the ideal combination of visibility, accessibility and space needed for a Launch park,” Jeremy told the News Journal. “Its central location and strong community presence makes it a great fit for families and groups looking for entertainment and recreation.”

Launch Entertainment venues nationwide

Launch Entertainment is actively working to expand into markets across the Midwest, Northeast and Southwest, including Florida and Alabama. The brand was founded in 2012 and has evolved from a simple trampoline park and small arcade to multi-faceted entertainment centers.

They already have 30 locations across 15 states with new entertainment centers in development.

“From the moment I experienced Launch with my kids, I knew it was a concept that would thrive in Pensacola,” said Jeremy. “It blends fun, family, and opportunity in a way that few places do. We are building something that will bring people together, create memories and strengthen the sense of community that makes this area so special.”

Launch is also focusing on opening new locations in: Arizona, Connecticut, Georgia, Kansas, Missouri New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee and Texas.

“At Launch Entertainment, we look for partners who care deeply about their communities, and Jeremy and John fit that perfectly,” said Craig Erlich, chief executive officer at Launch Entertainment, in a statement. “Their background and passion for creating a welcoming place for families make them an incredible addition to our growing system. We can’t wait to see the positive impact they will have in Pensacola.”

This article originally appeared on Pensacola News Journal: Launch Family Entertainment indoor park coming to Pensacola Florida