“We weren’t loaded in, but every element had been planned, and there’s complexity there,” Netflix chief marketing officer Marian Lee told Variety Monday in an interview inside of the Tudum Theater (where Netflix IP will be regularly screened) at Netflix House at the King of Prussia mall in Philadelphia.
But a hit as big as “KPop” couldn’t be left out of a flagship 100,000-square-foot destination, set to open Wednesday, Nov. 12, so Lee’s team got to work quickly on modifying all the parts of the venue that could be overhauled. Some things were easier than others, thanks to the modular nature of Netflix House, which is intended to turn over its experiences fairly regularly in line with new Netflix releases.
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