BLACK STONE CHERRY Toast To The Small Victories With Music Video For New Track “Celebrate”

Kentucky’s finest, Black Stone Cherry, will release their brand new EP, Celebrate, which will be digitally available on March 6 via Mascot Records. Following the recent release of lead single, “Neon Eyes”, they have now dropped the music video for the EPs title track, “Celebrate”.

Black Stone Cherry are a band in the truest sense of the term. Hard rockers of enormous heart. Four accomplished songwriters with rock, metal, roots, blues, soul and hip hop in their blood. Old friends with an instinctive, compassionate sense for what each other is feeling.

On the new single and its accompanying music video, the band share: “We had so much fun coming up with the concept for the ‘Celebrate’ video! We got on a phone call with director Kyle Loftus and we all hashed out ideas until we landed on something that got us all excited! We wanted the video to show what it’s like to be stuck in something, whether that be a boring job or maybe stuck in your own head, and how any little opportunity can lead to a small victory! The song itself is about celebrating every little thing in life, even if it’s just making it through the day. The video came out amazing with an amazing actor/musician, Aaron Paulsen as the lead and we get chills every time we watch it! The confetti at the end was one of our main requests as we wanted to visually show what it mentally feels like to celebrate inside your mind!”

Stream/download “Celebrate” here, watch the video below:

On Celebrate – produced by the band and recorded at High Street Studios in Bowling Green, Kentucky – they embody all this at the height of their powers. There’s happiness and heartache. Muscular hooks and raw soul. The life experiences of four men approaching forty (two of them parents), in one emotive, unpolished diamond of a record. Six commanding, stage-ready original tracks and an inspired cover of Simple Minds “Don’t You (Forget About Me)” featuring Tyler Connolly (Theory Of A Deadman).

Black Stone Cherry are masters of taking a somber subject and flipping it on its head, creating a punchy, empowering rock song. “Any piece of art is a snapshot of that artist’s life,” singer/guitarist Chris Robertson reasons. “So I look at these songs as a culmination of everything we’ve lived since Screamin’ At The Sky.”

“None of us are precious, because we’re all fighting on the same team,” Ben Wells says. “So John Fred might have a guitar riff, or me or Chris might have a drum beat. And Steve is our bass player, but he played slide on the last album, and there’s parts on the new stuff where he plays guitar. It was cool to think you could start the day without a song, and five hours later walk out with a demo.”

Celebrate is an EP of contrasts. “I’m Fine” is a dreamily woozy, Nirvana-laced grunge singalong. But it was the searing, mid-tempo heartache of “Deep” that struck a really pertinent chord – with Ben in particular. Following long struggles with fertility issues, he and his wife suffered a miscarriage midway through the writing process. Two days later, he was channelling the experience into “Deep”.

For a curveball, Celebrate is capped off with a strapping yet sensuous cover of Simple Minds classic “Don’t You (Forget About Me)”, featuring guest vocals from old Black Stone friend Tyler Connolly (Theory Of A Deadman). Immortalized in John Hughes’ seminal 1985 coming-of-age film The Breakfast Club, it turned out to be a surprisingly natural fit for Black Stone Cherry. A happy pairing with the soulful gravel and sincerity of Chris’s vocals. “I love that song!” the frontman laughs.

No one in Black Stone Cherry takes what they have for granted, least of all their fans. They’ll play to thousands in an arena or festival field, followed by a 100-capacity pub, and put on the exact same show. You can feel it in Celebrate: the sense that their hearts are totally invested, their priorities clear. Time spent with loved ones. Supporting one another. Connecting with audiences. Music that makes you feel something. No polish, no faking it, just moments that matter.

Pre-order/pre-save Celebrate here.

Celebrate tracklisting:

“Celebrate”
“Neon Eyes”
“Caught Up In The Up Down”
“I’m Fine”
“Deep”
“What You’re Made Of”
“Don’t You Forget About Me” (Ft. Theory Of A Deadman’s Tyler Connolly)

“Neon Eyes” video:

Black Stone Cherry has announced their Christmas hometown shows for 2025 at the Plaza Theatre in Glasgow, Kentucky on Friday, December 19 and Saturday, December 20.

Tickets can be purchased online at HistoricPlaza.com.

Says the band: “We cannot wait for this as it will be the perfect way to end our touring for 2025! Charities will be announced ASAP.”