Quavo kicks off multi-year Lids partnership with UGA collection originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
One Lids collaboration wasn’t enough.
That is exactly why Quavo and the global hat retailer had to run back not just for a second time, but for a multi-year partnership. Their first offering? The rapper’s debut collection, Quavo UGA x ’47 Collection, which features a range of hats and tees celebrating his hometown pride for the University of Georgia Bulldogs. Drawing inspiration from his upcoming album “SATCHMO,” the designs showcase on-trend tree motifs that blend Quavo’s collegiate energy with modern streetwear style.
As Lids’ newest Brand Ambassador, Quavo brings his signature energy, creativity, and cultural influence to the brand, helping shape the future of headwear through exclusive designs, storytelling, and an authentic connection to fandom, something this first collection is very much a reflection of. Adding to the fun, the musician hosted a pregame launch event in Athens, GA, at Fan Outfitters Athens ahead of UGA’s highly anticipated matchup against Texas.
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The event featured light bites provided by Zaxby’s, and music by DJ Koby Roc to celebrate the collection, giving guests a great time before the game. Quavo was recently featured in Lids’ 2025 holiday campaign, “ALL CAPS,” which included a star-studded lineup of talent such as sports media icon Stephen A. Smith, celebrity DJ and producer Chase B, WWE Superstars Dom Mysterio and Liv Morgan, comedian couple Chicklet and Maleni, NBA trainer Chris Brickley, Global DJ me n ü and radio DJ and TV show host Peter Rosenberg.
You can shop the Quavo UGA x ’47 Collection via Lids beginning today.
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