Creative Artists Agency will acquire Beanstalk, a mainstay of the licensing sector, as it seeks to build its expertise in managing brands and the products associated with them.
Over the years, Beanstalk has helped Diageo’s Guinness enter into apparel and food; Kellanova, the company once known as Kellogg’s, find ways to bring its popular cereals into ice-cream products; and translate Dole fruit products into the kids and pets market. The company was founded in 1992 and has offices around the world.
Financial terms of the transaction were not disclosed.
Earlier this year, Beanstalk was acquired by its management team…
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‘ Some details of this article were extracted from the following source www.imdb.com ’
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