UMG UK’s new Pause studio turns music videos into art prints

What’s your favourite frame from Amy Winehouse’s ‘You Know I’m No Good’? How about Aurora’s ‘Runaway’ or Self Esteem’s ‘The Deep Blue Okay’? If you don’t have a favourite frame from those videos, UMG UK’s latest studio wants to help you find one.

It’s called Pause, and has launched a service that turns moments from music videos into art prints. To use Winehouse’s video as the example, fans can pay £495 for a collector’s edition, choosing from a selection of frames identified by Pause as the key moments. Or they can scrub through the video themselves and choose a frame for prices starting at £65.

With Christmas present-buying season well underway, it’s an apt time to be launching this kind of collectibles service.