Dua Lipa is teeing up the Winter Olympics in Milan. On Thursday, NBC Sports debuted a new ad teasing next February’s Winter Games, starring Lipa in all of her high-fashion glory.
After showing off some Italian language skills, Lipa walks through Milan’s Galleria Vittorio Emanuele II as she transforms it into a winter wonderland. “Milan, such a cool place,” she declares. “And when the Winter Olympics arrive, it’ll get even cooler when these incredible women hit the world stage.”
The trailer is soundtracked by Lipa’s hit “Training Season.” It showcases alpine skier Lindsey Vonn, whom Lipa calls “fearless,” the “graceful” figure skater Alysa Liu, “historic” alpine skier Mikaela Shiffrin, and, of course, the “levitating” snowboarder Chloe Kim.
“They’ll put on quite a show!” says Lipa in the spot. “The Winter Olympics? It’s going to be so cool.”
The XXV Olympic Winter Games are set to kick off on Feb. 6, 2026, on NBC and Peacock.
“As a global music and fashion icon, Dua Lipa perfectly embodies Milan’s spirit — cool, confident, and world-class,” NBC Sports executive Joseph Lee said in a statement. “This piece captures both Milan’s magic and the power of many of the women athletes who will define the 2026 Winter Olympics.”
The new NBC Sports spot comes as Lipa wraps her Radical Optimism tour in Latin America. She’s set to play Bogotá, Colombia on Nov. 28, before three back-to-back shows at Mexico City’s Estadio GNP Seguros starting Dec. 1.
Also on Thursday, U.S. Olympian Ilia Malinin and U.S Paralympians Audrey Crowley and Jack Wallace made appearances on floats during the Thanksgiving Day Parade to promote the Games.
In other Winter Olympics news: Public Enemy rapper Flavor Flav will serve as the official hype man and sponsor of the U.S. bobsled and skeleton team at the Games in February. The Winter Olympics are set to come stateside, to Salt Lake City, in 2034.
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