Sports Entertainment Group (SEG) has reported solid FY25 financial results, highlighting their achievements and a strong foundation for future growth across sports media and entertainment.
SEG recorded a 62% increase in underlying EBITDA to $10.5 million, supported by margin improvements and cost efficiencies. Total revenue reached $110.2 million, with media revenue outperforming market trends with 4% year-on-year growth. The company also reported a net cash positive position of $1.3 million, with $19 million in expected cash inflows from the sale of the Perth Wildcats in FY26. Net assets grew 31% to $73.5 million, underlining the company’s robust financial health.
Operational highlights include the acquisition of RSN and the rebranding of Racing and Wagering Western Australia’s audio assets as SEN Turf, strengthening SEG’s position in racing media. The company also returned $8.3 million to shareholders through dividends, reinforcing its commitment to sustainable capital management.
SEG’s unique “Whole-of-Sport” ecosystem integrates media assets, team ownership, and content production, delivering cross-platform audience engagement across radio, digital, social, print, and live events.
The company owns broadcast rights to major Australian sporting codes, including AFL, NRL, Cricket, and the Australian Open, and produces over 110 radio shows and podcasts weekly. SEG also owns elite teams such as the Melbourne Mavericks, Bendigo Spirit, and Perth Lynx, creating seamless connections between content, community, and commercial outcomes.
Looking ahead, Sports Entertainment Group has recorded a 63% growth in underlying EBITDA in the first four months of FY26, with September marking the highest revenue and EBITDA month since the 2018 Pacific Star and Crocmedia merger.
The company reaffirms its guidance for double-digit EBITDA growth in FY26, expecting at least 20% increase compared to FY25, and anticipates a cash position of $30–35 million by year-end, supported by disciplined capital management.
Sports Entertainment Group is focused on leveraging its strategic assets to participate in global media consolidation, expanding its exclusive rights to premium sporting content, and investing in emerging areas such as women’s sports and digital-first content.
This diversified ecosystem positions SEG for sustained growth and continued innovation across sports media and entertainment.
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