Auburn University has signed on to a multi-year agreement with Peachtree Entertainment that will annually bring five multi-genre concerts to the campus. According to the school, the events will either be hosted at Jordan-Hare Stadium or Neville Arena.
“We are elated to partner with Peachtree Entertainment and Elevate to bring nationally renowned artists and entertainers to Jordan-Hare Stadium and Neville Arena, further expanding Auburn’s place as an entertainment destination,” Auburn deputy athletics director for external affairs Rhett Hobart said in an official release. “This collaboration will bring many additional memorable events to the City of Auburn each year for students and the entire Auburn-Opelika community alike to enjoy, while also growing essential revenue for our department in this new era of college athletics.”
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The CEO of the company issued a statement as well, noting his excitement about the new partnership.
“This is an incredibly exciting opportunity for Peachtree to help shape a new era of live entertainment at Auburn,” said CEO Nathan Baugh. “We’ve had great success producing shows across Alabama, and this partnership allows us to expand our footprint in a state that’s already a core part of who we are. We can’t wait to deliver unforgettable nights of music in two of the most iconic venues in college sports.”
Peachtree will lead the booking efforts. The concerts will reportedly be composed of a “mix of nationally-touring country, rock, pop, and genre-defying artists.”
The goal is for the concerts to get kicked off this fall.
Michael Brauner is a Senior Sports Analyst and Contributing Writer for Yellowhammer News. You can follow him on Twitter @MBraunerWNSP and hear him every weekday morning from 6 to 9 a.m. on “The Opening Kickoff” on WNSP-FM 105.5, available free online.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source yellowhammernews.com ’
