Spotify has slowly expanded beyond audio, most notably with video podcasts, and now music videos are now rolling out to more subscribers. It looks a lot like how YouTube Music works.
Spotify started testing music videos in much of the world in 2024, but now the feature is coming to Premium subscriber sin the United States and Canada. It’s accessible in the Spotify apps for TV, desktop, iPhone, iPad, and Android.
If a song has a music video available, a “Switch to video” button will appear on screen. The video will start playing where the song left off, and you can switch back to the audio with another button press. Mobile devices can be turned to landscape mode to see the music video in full-screen mode.
Spotify
Spotify said in its announcement, “With this rollout, Premium users in the U.S. and Canada can begin exploring an initially limited catalog of music videos from artists like Ariana Grande, Olivia Dean, BABYMONSTER, Addison Rae, Tyler Childers, Natanael Cano, and Carín León.”
This is remarkably close to how YouTube Music handles videos: there’s a toggle to switch between the audio and video versions, and if you rotate to landscape mode, you a full-screen player interface. Not everyone is a fan of how YouTube Music merges mixes videos with regular music, though, and Spotify will likely have the same usability issues when this feature rolls out to more songs.
This is part of Spotify’s long-running push for videos, which now includes countdown pages for upcoming albums, the ‘canvas’ short looping videos used on some songs instead of album art, and the TikTok-like ‘clips’ videos. These are supposedly intended to help artists reach people who are already playing their music, but Spotify hasn’t exactly been helping artists in recent history.
The company also said, “This expansion gives millions more listeners access to a catalog of official music videos, from studio versions to live performances and covers. The initial video catalog is limited for now while the feature is in beta, but stay tuned as availability will grow quickly over the coming months.”
The feature is rolling out to Spotify Premium subscribers in the United States and Canada, so if you have a free account, you won’t see them.
Source: Spotify
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