COLORADO SPRINGS, Colo.–(BUSINESS WIRE)–Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), owner, operator, and builder of upscale live music venues and premium hospitality destinations, today revealed it has signed a Letter of Intent (“LOI”) with the City of Webster in the greater Houston Texas area to bring a new 12,500-capacity, multi-seasonal, amphitheater to Southeast Texas. The project, Sunset Amphitheater Houston at Webster powered by EIGHT Elite Light Beer (“Sunset Amphitheater Houston”), is being brought to life through a public-private partnership among VENU, the City of Webster, and the Webster Economic Development Corporation.
Anchoring Webster’s Flyway Entertainment and Tourism Destination, the 12,500-seat venue aims to become a premier year-round live entertainment hub.
Located at Webster’s Flyway Entertainment and Tourism destination, Sunset Amphitheater Houston will be engineered for year-round live entertainment, capable of operating 365 days a year with a dramatic canopy roof, wind walls, and state-of-the-art audio-visual systems. Sunset Amphitheater Houston is projected to become a powerful catalyst for tourism, new jobs, and significant private investment in Southeast Harris County with more than $3.7 billion in projected economic impact and over 400 new jobs in its first 20 years, according to nationally recognized leader in research, Younger Associates.
“This is an announcement we’ve been thrilled to make, and it represents a major step forward,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “With Webster’s deep roots in innovation and exploration, Flyway is elevating the region’s entertainment scene to new heights.”
“This announcement marks a defining moment for Webster and for Flyway,” said Donna Jasso, Mayor of Webster. “This amphitheater advances Webster’s super-regional draw and builds on strengths that continue to fuel Flyway’s momentum, further establishing the district as a premier entertainment hub for the Southeast Texas region. It brings long-term economic growth, new jobs, and increased visitor traffic that supports our businesses. We are proud to partner with VENU on a project that reflects the scale, ambition, and energy of our vision for Webster’s future.”
The planned project marks a significant public-private collaboration between the City of Webster and Webster Economic Development Corporation, guided by a performance-based agreement that rewards delivery on development milestones and programming benchmarks. The world-class venue will occupy approximately 34 acres to be conveyed by the City of Webster, along with adjacent land to support parking and essential infrastructure.
At the heart of the venue will be the Aikman Club, a 350-seat, membership-based elevated space built in partnership with NFL Hall of Famer and Founder of the venue’s powered by partner, EIGHT Elite Light Beer, Troy Aikman, offering phenomenal stage views and upscale hospitality embedded directly into the footprint of the ultra-lux destination.
Surrounding the Aikman Club will be VENU’s signature Luxe FireSuites, totaling 217 private suites each seating between 4-10 fans. Each FireSuite is designed to deliver an elevated hospitality-forward experience with fire elements, dedicated in-seat service, and premium sightlines.
With locations operating and under development in Colorado, Georgia, Oklahoma, and across Central, West, and Southeast Texas, the announcement further underscores VENU’s strategic goal to reach 40 total locations by 2030.
The LOI provides key terms agreed to in principle by VENU, the City of Webster and the Webster Economic Development Corporation for the ongoing advancement and development of the project including key terms and commitments for the project. The parties expect to continue to achieve additional key milestones in the coming weeks and months, including finalizing a definitive development agreement for the project. Additional project details, including construction timelines and future programming announcements, will be released in the coming months.
About Venu Holding Corporation
Venu Holding Corporation (“VENU”) (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.
VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, Billboard, Tixr, Boston Common Golf, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.
Forward Looking Statements
Certain statements in this press release constitute “forward-looking statements” within the meaning of the federal securities laws. Words such as “may,” “might,” “will,” “should,” “believe,” “expect,” “anticipate,” “estimate,” “continue,” “predict,” “forecast,” “project,” “plan,” “intend” or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether because of new information, future events or otherwise, except as required by law.
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