Gov. Kathy Hochul Signs SAG-AFTRA Bills to Regulate AI Performers in New York

Robin Tunney Loves That “The Craft ”‘Celebrated Girls That Were the Weirdos,’ Says She’s Still ‘So Proud’ 30 Years Later (Exclusive)

Dua Lipa and Callum Turner get married — again — in Italy

See Photos From Chanel and Tribeca’s 2026 Through Her Lens Luncheon

Gov. Kathy Hochul on Thursday signed two bills backed by SAG-AFTRA that will regulate the use of “synthetic” AI performers in New York.

One bill will require disclosure when an AI performer is used in advertising, while the second will forbid the use of a dead performer’s likeness to create a deepfake without the estate’s consent.

SAG-AFTRA pushed for similar legislation in California last year, winning approval of a law that protects dead performers from AI replicas.

The New York legislation goes further on the advertising front, requiring advertisers to “conspicuously disclose” when a synthetic performer has been used.

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.imdb.com ’