Universal Music Group (UMG) and its hospitality venture UMusic Hospitality & Lifestyleare doubling the number of UMusic fan shops, with two new locations in New York and London joining existing locations in Madrid and Tokyo’s Harajuku district. Each UMusic Shop is designed to bring fans closer to the artists they love with exclusive custom collections and pieces inspired by UMG’s artists, songwriters and labels.
The UMusic Shop NY opened Dec. 10 at 2 Penn Plaza, becoming UMG’s first permanent brick-and-mortar retail experience in North America. In addition to festive holiday windows and a curated selection of vinyl, merchandise and accessories from UMG artists such as Olivia Rodrigo, Billie Eilish, Ariana Grande, Elton John, Rolling Stones, Post Malone, Beastie Boys and KISS, UMusic Shop NY also partnered with New York’s own Awake NY on an exclusive capsule collection. The UMG x Awake NY Music Is Universal drop is available exclusively at the shop.
This week, UMusic Shop NY also will transform with the premiere of two fan-driven pop-ups honoring the songs of Neil Diamond and celebrating the upcoming release of Song Sung Blue in cinemas this month, and Republic Records artist Conan Gray.
Opening on Dec. 16, UMusic Shop Camden in London will serve as a creative hub where music, fashion and design collide. Meant to capture Camden’s rebellious spirit and deep musical roots, the shop will feature exclusive artist collections, immersive installations and live performances, along with a Vinyl Lounge, DJ booth and recording studio-inspired Sound Room.
“The launch of these two stores in New York and London further expands on our longstanding commitment to enhancing the ability of UMG’s iconic roster of artists, labels, songwriters and brands to connect with their fans through exclusive experiences, merchandise and bespoke collections,” said Susan Mazo, EVP and Chief Impact Officer at UMG in a statement. “Both cities and locations have rich and deep connections with music culture, and we are excited to introduce these new hubs for fans to meet, share and connect with the music, artists and songs they are most passionate about.”
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