Sugar23 Reorganizes Amid Evolution Into Next-Generation Branded Entertainment Studio, Six Managers Expected To Depart

Exclusive: Sugar23, the management and production company founded by Michael Sugar, on Thursday announced a comprehensive company reorg intended to accelerate its evolution into a next-generation entertainment studio that bridges Hollywood creativity with brand-driven storytelling at scale.

Sugar23 vets elevated under the reorganization include Matt Rotondo, Shawna Wexler, Ashley Zalta, Margaux Swerdloff, and Mike Mayer.

A driving force behind Sugar23’s strategic transformation, Rotondo has been upped from Head of Brands to President of the company.

Most recently serving as Head of Talent, Wexler transitions to Chief Strategy Officer, a role that will have her working closely with leadership across the company to ensure alignment of teams, external partners, and creative efforts for maximum clarity and cohesion.

Zalta and Swerdloff have been named Co-Heads of Sugar23 Studio and Production and will now oversee all scripted content for television and film, shaping the creative strategy of the studio.

Formerly Head of Podcasts,…