As Hollywood Navigates Roblox and Fortnite, What’s Working — and What Isn’t

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox boasted more than 151 million global daily active users.

For perspective, that’s more than the number of people with a Disney+ subscription, more than those with an HBO Max subscription, and roughly half the number of Netflix’s global customers.

While Hollywood giants aren’t necessarily looking for Roblox users to stop spending Robux and instead use their parents’ money to start signing up for streaming subscriptions, they are taking note of these staggering numbers…