Banijay Entertainment Expands Creator Push With Breakout Format ‘All Star Hide and Seek’ From Finnish YouTuber Roni Bäck (Exclusive)

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Banijay Entertainment has picked up the international rights to breakout streaming format “All Star Hide and Seek,” underscoring the company’s broader push into creator-led entertainment.

Acquired from Finland’s Rabbit Films,” All Star Hide and Seek” launched on local streamer Ruuti+ in 2024 under the title “Roni Bäck: Finland’s Biggest Hide and Seek,” with a second season rolling out on the platform in October.

The format was created by Finnish social media star Roni Bäck, one of the country’s most influential online creators. The concept evolved from his long-running YouTube hide-and-seek videos and has since translated into a streaming hit.

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